Users must pay £4.99 a month to use the app, a cost Spafford said would be offset by the savings. “The overwhelming rise in the cost of living means everyone is feeling the squeeze – we’re currently seeing a big uplift from ex-meal box users who just can’t afford the high prices any longer, as well as normal supermarket users who are looking to shop smarter and help their cash go further by buying less and doing more with it,” he said. Jamie Spafford, who co-founded Sorted Food with four school friends in 2010, told The Grocer he expected food inflation and the rising cost of living would see demand for the app soar. Sorted Food, the “social media movement” which has more than 2.5m YouTube subscribers, said on average app users will save more than 20% on their food shop in the first month of using Sidekick, increasing to more than 30% in subsequent months as their store cupboard grows. Each recipe on the app costs less than £4 per portion and takes under 30 minutes to make. The app – Sidekick – publishes a choice of ‘recipe packs’ each week, each containing recipes and a shopping list designed to leave no fresh produce unused at the end of the week. YouTube cookery channel Sorted Food has launched an app which promises to save users “at least 30% on their food bills”. The Grocer New Product & Packaging AwardsĬo-founder Jamie Spafford (left) and the Sorted Food team.Lumina Intelligence: UK Food & Drink Reports.
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